Sending Off Jay Wisentaner: Celebrating 15 Years

Jan 23, 2024

NPF Investment Advisors is both delighted and a bit heavy-hearted to announce the retirement of John “Jay” Wisentaner. Jay joined NPF as a portfolio manager in 2008 and was named a partner in 2011. He served both our clients and our firm with excellence these past 15 years.

Jay has always been a shining example of the “NPF way” – truly partnering with clients to advance their best long-term interests, using all the resources we command as a private firm not beholden to any other corporate entity or limited to a subset of investment products. It’s an approach he took to immediately working alongside Charlie French and Ford Perné in his early days with the firm (when it was known as Norris, Perné and French).

“Focusing our full attention on clients’ needs is part of the culture built by these founding partners,” says Jay. “Developing relationships with clients as we meet their expectations, reach their goals and obtain their trust has been the most gratifying part of my job.” He says NPF’s investment in new technologies and continuing refinement of the investment process now allows for more “client time” while enhancing the ability to customize high-quality investment portfolios for each client.

“Our newer advisors and partners are more tech-savvy and more versed in the financial planning process while staying true to our client centric culture.” That gives him confidence in the future of the firm and the continued financial well-being of the clients he treasures. “I know NPF’s clients will be very well-served and will continue to enjoy the benefits of sound investment counsel at NPF Investment Advisors.”

Jay made sure we had plenty of time to prepare the firm and his clients for the transition. It was imperative that every client he served on behalf of the firm felt like they were in good hands before he stepped back to his new role. “I’ve been honored to serve generations of the same families. I’ve been invited to their weddings and funerals. They’re more than clients, they’re good friends, and I wanted to make sure they were taken care of,” he says.

Jay retired at the end of 2023 and began serving as Of Counsel on January 1, 2024. He will no longer advise clients but he retains an office at NPF and will be available to consult with staff and say hello to clients who stop by. “This is not goodbye,” he stresses. “It’s au revoir – until we meet again.” 

Still, there will be some competing interests for his time. He and his wife Mary Agnes will continue to be Michigan residents and live at their home in East Grand Rapids, but they’ll also be visiting their family in Florida, Massachusetts and New Hampshire more often.

“Mary Agnes and I look forward to spending more time together enjoying life and advancing our farm/garden-to-table cooking skills. I’m also eager to spend more time on the water improving my fly-fishing skills and tight lines.”

Jay will also continue his involvement with the Grand Rapids Rotary Club and his commitment to their motto “Service Above Self.” He has served on the boards of many local non-profit organizations and he’s rolled up his sleeves to pitch in with his time and talents whenever needed – something he’s grateful NPF wholeheartedly supported as part of its corporate culture of giving back. “I’ve been so fortunate in life, and I believe I have a responsibility to help others.”

Asked to sum up his time with NPF, Jay said simply, “It’s been a grand 15 years.”

NPF partners Kurt Arvidson, Chad Dutcher, Dan Lupo, Dave Hodge and Tyler Bosgraaf echo that sentiment. On behalf of them and the entire NPF team, we thank Jay for his leadership and friendship over the years. And we look forward to hearing tales of a full and rewarding retirement whenever he stops by the office!


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