Empowering Wealth Through Partnership

Partnering with individuals, families, businesses and endowments to grow and preserve their wealth.

Your Wealth is Personal.
Your Advice
Should be Too.

You have spent years working hard to build your wealth – and you need a partner you can trust to help you protect and grow it in today’s complex, unpredictable and ever-evolving environment.

We are 100% private and independent – allowing us to focus our full attention on you. Our team consists of highly credentialed financial planners, investment advisors and service professionals–driven to protect wealth and enrich lives of clients for over 90 years.

Portrait of beautiful senior businesswoman sitting at cafe with laptop looking away and thinking. Mature woman at coffee shop.

Clear, Sound
& Trusted
Investment Advice

We are financial advisors who deliver objective and tailored investment advice. We are fiduciaries who are legally obligated to act in the best interests of clients.


Straightforward, jargon-free
language to simplify complex
financial processes.


Advice grounded from
in-depth knowledge of your
personal situation.


Earning trust by building
personal relationships– as we
have with generations of families.

Our Legacy:

A History of Enriching Lives and Making a Difference


The firm was founded in 1933 by Abbott Norris, who was later joined by Ford Perné and Charlie French in the 1950s.

Originally formed as an investment office for a prominent Grand Rapids family, NPF Investment Advisors has expanded over the decades to serve clients across 30 states who have entrusted us with $2.0 billion of their assets. While we have grown as a firm, we continue to maintain our office in downtown Grand Rapids, where we have operated since the firm's founding.

In the Community

At NPF, our culture and values are rooted in the vision of our founding partners and resonate with the missions of our non-profit partners and clients. We owe our success to Michigan's unique entrepreneurial spirit and collaborative culture, and we consider it our duty to give back to this exceptional community. Our partners and team members are deeply integrated into the fabric of this community, and philanthropy has been an integral part of our corporate DNA from the beginning. We embrace philanthropy in various forms, including giving our time, talent, and resources.

Our unwavering commitment lies in giving back to the extraordinary West Michigan community. We place special emphasis on enhancing access to exceptional education and fostering enriching cultural experiences in the arts.